Brand Naming & Design

GTM Marketing Launch 

Partnerships and TV Commercials

Social Media Campaigns

Simplified 25-page spec into a visual, mobile experience

Designed a 3-minute survey to capture design preferences

Reduced meeting time and increased clarity for the chief of staff

Created a repeatable system for future estate decisions

Open Enrollment Brand Design

Open Enrollment Marketing Initiative

Total Rewards Guide Redesign

Audited outdated AV, lighting, and shade controls across the estate

Designed a unified interface for daily use by household staff and principal

Replaced technical UI with intuitive, visually guided controls

Increased usability while preserving high-performance functionality