Led the creative team in the launch of Jumpr, an innovative equestrian sports analytics app. Worked with the client to create the brand name, logo, and a full range of marketing materials. The app launch was a success and the project received public recognition on Instagram.
After launch, we continued to make improvements with a TV commercial, social media strategy and significant UX/UI improvements.
The final design incorporates the concepts of horse jumping, statistics, and the diverse ways users can reach their equestrian goals.
Contributions include:
Script Writing
Video Creation
Audio Recording (I'm the narrator!)
Closed Captioning
Dynamic Digital Banner Ad
Clean Home Page
Riders Summary Page
Explore Riders Page
Horse Summary Page